We’ve partnered with one of the country’s best book PR companies, @zgcommunications, to bring you a workshop that will give your book and brand the rocket boosters to get your story out there – whether you have launched or are launching your book.

🛰Book Marketing 2.0 – Trade Secrets and Indie Strategies.🛰

Learn tried-and-tested industry practices and practical tools for book marketing from two industry experts.
Tues. April 30. 6-9pm | $64.99 (Early bird) | Space is limited | Ticket link:


Writing a book is a significant achievement; marketing it a significant opportunity. In such a complex industry, and with conflicting advice across the web, it’s often challenging to know when—and how—to ensure your book reaches its potential.

Through conversations between two industry experts, and a Q&A, you’ll learn:

  • How to develop a marketing plan to support your book;
  • Key strategies to promote your book off- and online, including:
  • Defining your audience;
  • What promotional materials you need;
  • How to maximise your presence online;
  • Methods to encourage community support;
  • The pros and cons of social media promotions;
  • What to consider when contacting influencers and bloggers;
  • Connecting with bookstores and retailers;
  • Ideal book marketing timing and more;
  • Common book marketing mistakes—and how to avoid them;
  • How to promote your book after the launch;
  • Tools and support documents to help you manage your campaign.

You’ll leave with insight about tried-and-tested industry practices alongside a series of practical tools to apply to your own promotions… and a free notebook from Total Graphics to jot down all your ideas!

This seminar is ideal for self-published authors, but trade and hybrid published authors are welcome.

About Your Hosts

Zoe Grams is principal of ZG Communications: a marketing agency with extensive experience promoting books for authors and publishing houses across North America. ZG has provided strategy support and public relations for hundreds of books, including multiple national bestsellers. In addition to self-published authors, their clients include Vancouver Writers Fest, Raincoast Books, Hay House, Simon & Schuster and Bloomsbury. ZG works on a daily basis with some of the largest media outlets in North America—from CBC to The Globe & Mail to Forbes and The Washington Post.

Principal at The Self Publishing Agency, Megan Williams has supported indie authors in writing, publishing and marketing their books across North America. Her clients have been featured in The New York Times, The Globe and Mail and Global TV (to name a few), frequent bestseller lists and “staff picks” at Chapters Indigo. It’s TSPA’s innovative publishing model that got them to the finals of the Small Business BC Award and facilitated four TSPA authors to sign shopping agreements with Film/TV producers.

Megan is the award-winning author of Our Interrupted Fairy Tale. She is also the co-author of a children’s book with her award-winning, 11-year-old step-daughter, Madison. She is currently working on sequels for both books.

Ticket information

Early Bird (available until April 5): $64.99CAD

Regular Price: $74.99CAD

Space is limited so get your spot now!